PA2010 describes the ad buy as "heavy" and notes:
By starting to run TV ads 48 days before the primary, Onorato is taking advantage of a significant fundraising edge over his Democratic opponents; with well over $6 million in the bank, he has more than the three other candidates in the race put together.I'll just add that I'm sure Lil Mayor Luke is thrilled that Danny Boy takes sole credit for all things good in this area. Also, Onorato apparently single-handedly created our Eds & Meds economy.
The campaign is expected to stay on the air with TV ads from now until primary day, a dynamic that will almost certainly lead to a significant jump in name recognition for the Allegheny County Executive, who has been holding narrow leads in what most polls have shown to be a wide open race.
I'm hoping that the next round of ads rightfully credit him for suggesting to Andy Warhol that he paint Campbell's soup cans.