Prosecute the torture.

December 4, 2013

A Question To My Friends At KDKA Radio

I listen to KDKA radio at work and I've heard numerous times throughout the day a KDKA promo that continues to list a number of problems experienced at the rollout of - including this soundbite from Representative Mike Rogers of Michigan:
They're trying to change a tire on a car going 70 miles an hour down the expressway.
Ok, so here's my question.

Given this:
After advising consumers to steer clear of in October, Consumer Reports health care expert Nancy Metcalf told MSNBC’s Chuck Todd Tuesday morning that the federal health care exchange website was improved enough following the Obama administration’s frantic month of repairs that users could confidently use it.

Consumer Reports had earlier told its readers not to even bother with the website through the first month, a provisional verdict it later said had been misrepresented.

Now we’re saying, ‘it’s time,’” Metcalf said, in particular praising the new window-shopping function, in which users can peruse health plans without registering with the site. The requirement to make an account before viewing options was considered one of the main causes for the site’s initial traffic bottleneck. “It’s terrific, I’ve tried it, it was working yesterday through the busiest times,” Metcalf said. [Emphases added.]
Will you be rewriting the spot or will you continue to mislead your audience now that Consumer Reports is praising the website?

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